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BOSTON – Matthew Stumm, Founder and Creative Director of Stark / Raving Health, was recently featured in the January issue of Entrepreneur Magazine, offering expert analysis on the strategic revival and repositioning of a beloved 1990s Pepsi soft drink brand.
In the article "Remember Slice Soda? It's Back – But Very Different," Stumm provides insights on the challenges and opportunities presented by reintroducing nostalgic brands to today's health-conscious consumer market. Drawing from his extensive experience in healthcare marketing and brand strategy, Stumm examines whether this beverage industry gamble will resonate with contemporary consumers who increasingly prioritize wellness and natural ingredients.
"Reviving legacy brands requires a delicate balance between honoring nostalgic connections and addressing evolved consumer preferences," said Stumm. "The strategic considerations for repositioning a once-popular beverage brand mirror many of the challenges we address in healthcare marketing – how to maintain authenticity while adapting to shifting health priorities and expectations."
As the leader of Stark / Raving Health, a specialized agency focused on clinical trial recruitment and healthcare marketing, Stumm brings a unique perspective to the conversation about how brands can successfully navigate changing consumer health attitudes across industries.
The full article, featuring Stumm's analysis alongside other industry experts, can be found in the January issue of Entrepreneur Magazine or on their website.
About Entrepreneur Magazine
Entrepreneur Magazine is a premier business publication providing insight, information, and inspiration for business owners and aspiring entrepreneurs across multiple platforms including print, digital, and events.
About Stark / Raving Health
Stark / Raving Health combines clinical trial expertise, award-winning creativity, and sophisticated media strategies to accelerate global patient recruitment. Operating in over 50 countries and 70 languages, we drive enrollment success through our unique blend of therapeutic insight and digital innovation. This powerful approach has established us as the trusted partner for leading biotechs, pharmaceutical companies, and CROs transforming clinical trials through strategic, patient-inspired campaigns.
To learn more, visit www.starkravinghealth.com