Patient Recruitment Case Study: Nonalcoholic Steatohepatitis (NASH) - Stark / Raving Health
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Patient Recruitment Case Study: Nonalcoholic Steatohepatitis (NASH)

A phase 2b clinical trial evaluating an investigational drug for nonalcoholic steatohepatitis (NASH)

THE CLINICAL TRIAL
The Sponsor is a biopharma focused on the innovative treatments for cardio-metabolic diseases, such as nonalcoholic steatohepatitis (NASH). NASH is a progression of one of the most common liver diseases, nonalcoholic fatty liver disease (NAFLD). There are currently no pharmaceutical treatments for NASH. The ENliven Study is a randomized, double-blind, placebo-controlled study to evaluate the efficacy, safety, and tolerability in adults with NASH.

 

THE PROJECT
NASH is a progressive liver disease that occurs when fat accumulates in the liver and causes inflammation and scarring (fibrosis). If left untreated, it can lead to permanent liver damage (cirrhosis), liver failure, liver cancer or even the need for a liver transplant. About 3–5% of adults worldwide have NASH, but some studies suggest that number could be as high as 14%. Much of the strategy for this clinical trial was focused around providing education and awareness about this disease.

Patient recruitment clinical study branding poster
Patient recruitment NASH clinical study branding poster
Patient recruitment NASH clinical study brochure and appointment cards

Increasing awareness of a “silent” disease

NASH and NAFLD, despite being common diseases, are not well known. They are a complication of metabolic conditions like type 2 diabetes, obesity, hypertension, and heart disease. This silent disease often does cause any recognizable symptoms until very advanced stages. With this in mind, the Sponsor wanted to make potential participants aware that they may have NASH and not know it. On the majority of pre-consent and outreach study materials, we included a list of common risk factors for NASH to encourage potential participants to speak to their doctors about being tested for the disease.

Patient recruitment NASH clinical study brochure and appointment cards
Patient recruitment clinical study branding development Facebook Ad
Patient recruitment NASH clinical study patient study guide and marketing materials
Patient recruitment clinical study branding poster

Connecting with NASH patients

With such a broad spectrum of people experiencing NASH—ages, races, ethnicities, comorbidities — the materials had to engage and resonate with many potential participants, and we approached this in two ways. First, it was important to create different types of study materials to engage different NASH patients throughout their journey in the study, such as social media advertising, brochures, and visit-by-visit guide. Second, to help each material resonate with patients, we took inspiration from the Sponsor’s branding to develop a calming and welcoming study identity and chose imagery that was not only reflective of the populations most affected by NASH, but also focused on showing real people to allow patients to see themselves in the images.

Patient recruitment NASH clinical study fact sheet and letterhead branding and content development
Patient recruitment NASH clinical study patient study guide and marketing materials
Patient recruitment NASH clinical study fact sheet and letterhead branding and content development

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