Matthew Stumm November 21, 2023 Articles Clinical Trial Branding: A Strategic Investment that Pays Dividends Clinical trials are the cornerstone of medical research, driving innovation and shaping the future of healthcare. Amidst the in... Read more
Ariana Colozzo-Wells August 14, 2023 Articles 5 Ways to Increase Clinical Trial Engagement Through Health Literacy Policies Low health literacy is a significant barrier in healthcare. It’s strongly linked to poor health outcomes due to poor health man... Read more
Matthew Stumm August 2, 2023 Articles Breaking Down Barriers: How Video is Transforming Patient Recruitment for Clinical Trials In today's digital age, video has become a ubiquitous medium for communication, education, and entertainment. Clinical research... Read more
Matthew Stumm June 26, 2023 Articles Exploring the Ethical Dimensions of Artificial Intelligence in Patient Recruitment Advertising Artificial intelligence (AI) has revolutionized various industries, including clinical research development and advertising. As... Read more
Ariana Colozzo-Wells June 22, 2023 Articles Empathetic Communication: The Love Languages of Clinical Research The cornerstone of patient engagement is centered around creating strong patient-provider relationships. And like any healthy r... Read more
Janelle Cox June 20, 2023 Articles The Role of Health Literacy in DEI and Patient Recruitment for Clinical Trials It’s time we reexamined how improving health literacy using effective communication methods can serve as extensions of patient ... Read more
Matthew Stumm November 22, 2022 Articles Point-of-Care Marketing: What does the future hold post-pandemic? Point-of-Care marketing had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing ... Read more
Matthew Stumm October 24, 2022 Articles Precision Marketing, Patient Data, and Personalized Medicine Precision marketing and the concept of personalized medicine are not new. We know that similar symptoms present across a varie... Read more
Matthew Stumm October 21, 2022 Articles Content Marketing: What does the next chapter look like for life sciences? As marketing professionals, we understand that creating meaningful connections is firmly rooted in the art of storytelling. We... Read more
Matthew Stumm February 5, 2019 Articles Entrepreneur Magazine Speaks with Matthew Stumm about Branding and the Revival of a 1990's Pepsi Soft Drink In the January issue of Entrepreneur Magazine, Stark / Raving Branding + Digital Marketing Founder, Matthew Stumm, lends his t... Read more