In recent years, the healthcare industry has witnessed a remarkable surge in the use of video as a means of engaging patients, particularly in the context of clinical trials. This rise can be attributed to several factors, including advancements in digital communication, increased accessibility of video-enabled devices, and shifting patient preferences towards multimedia content. Video has emerged as a versatile and powerful tool for healthcare providers and researchers alike, offering an immersive platform to educate, inform, and connect with patients on a deeper level.

One of the most significant roles of video in healthcare is its ability to engage patients in clinical trials. Traditionally, clinical trial recruitment has been fraught with challenges, including low awareness, misconceptions, and reluctance to participate. However, video has revolutionized the recruitment process by providing a compelling medium to convey information about clinical trials in a visually appealing and easily digestible format. By leveraging video content, researchers can effectively communicate the purpose, potential benefits, and logistics of participating in a clinical trial, thereby engaging patients, and inspiring them to consider research participation.

Video also serves as a bridge to overcome barriers to participation in clinical trials. For many patients, apprehensions about research protocols, concerns about safety and efficacy, and logistical challenges pose significant barriers to trial enrollment. However, video content has the unique ability to address these barriers head-on by providing clear and concise information and offering insights from healthcare professionals. By delivering relevant messaging through video, researchers can foster trust, dispel misconceptions, and empower patients to make informed decisions about participating in clinical trials. As the healthcare landscape continues to evolve, video will undoubtedly play an increasingly important role in engaging patients and driving advancements in medical research. Below are a few ways you can use video to enhance patient engagement and enrollment.

Captivating Engagement

Video content possesses an innate ability to captivate and engage audiences, making it a highly effective tool for grabbing the attention of potential clinical trial participants. According to a study by HubSpot, including video on a landing page can increase conversion rates as much as 86%. By leveraging engaging visuals, compelling narratives, and emotive storytelling, videos can pique the interest of individuals considering participation in clinical trials, effectively drawing them into the recruitment process.

Amplifying Awareness

Videos serve as a powerful vehicle for raising awareness about clinical trials and their significance in advancing medical research. Research indicates that 72% of consumers prefer learning about a product or service through video. By producing informative videos that highlight the importance of research participation, providing information on the clinical trial, and address common concerns, researchers can effectively educate and inform a broader audience, expanding the pool of potential trial participants.

Building Trust

Trust is a cornerstone of successful patient recruitment, and video content plays a pivotal role in building trust and credibility with potential participants. According to a study by Wyzowl, 90% of consumers believe that product videos help them make purchasing decisions. Similarly, informative videos that feature the medical director or site staff can instill confidence and trust in the research process, encouraging individuals to consider trial participation.

Overcoming Barriers to Participation

Videos have the power to address common barriers to trial participation, such as misconceptions about research, concerns about safety and efficacy, and logistical challenges. Research indicates that 64% of consumers are more likely to buy a product online after watching a video about it. By producing videos that provide clear and concise information about the trial protocol, eligibility criteria, and potential benefits, researchers can alleviate fears and misconceptions, empowering individuals to overcome barriers and take the next step towards participation.

Real-world Success Stories

Numerous case studies and real-world examples illustrate the tangible impact of video in enhancing patient recruitment for clinical trials. For instance, a study conducted by the National Cancer Institute found that video-based recruitment strategies significantly increased enrollment rates for cancer clinical trials. Similarly, pharmaceutical companies and research organizations have reported substantial improvements in recruitment outcomes after implementing targeted video campaigns to reach specific patient populations.


The effectiveness of using video in the patient recruitment process for clinical trials is undeniable, supported by compelling statistics and real-world success stories. By leveraging the persuasive power of video content, researchers can engage, inform, and inspire potential participants, ultimately driving recruitment outcomes and advancing medical research. As technology continues to evolve, video will remain a cornerstone of innovative recruitment strategies, empowering researchers to reach and recruit diverse patient populations effectively.