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Our Articles section delivers in-depth perspectives and actionable strategies on clinical trial recruitment, patient engagement, and marketing innovation to help you connect the right patients with life-changing research opportunities.
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Point-of-Care Marketing: What does the future hold post-pandemic?
Healthcare's traditional touch points have transformed – discover how point-of-care marketing must evolve as Matthew Stumm reveals why telehealth isn't just a pandemic necessity but a permanent shift requiring entirely new engagement strategies.
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Patient Recruitment Advertising and the Ethical Dimensions of Artificial Intelligence
AI promises to revolutionize patient recruitment, but ethical considerations must guide implementation – discover how privacy protection, algorithm bias, and transparent consent practices are essential for responsible AI adoption in clinical trial advertising.
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Clinical Trial Branding: A Strategic Investment that Pays Dividends
Beyond logos and colors: Discover why a strategic clinical trial brand is not a luxury but a necessity, creating emotional connections that drive recruitment, retention, and ultimately research success in today's competitive medical landscape.
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Clinical Trial Marketing Success Using Digital Media Benchmarks
Unlock recruitment success: Learn how analyzing key digital media metrics across search, social, display, and video can optimize your clinical trial marketing campaign against industry benchmarks to reveal opportunities and maximize ROI.
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Breaking Down Barriers: How Video is Transforming Patient Recruitment for Clinical Trials
Video revolutionizes patient recruitment by bringing complex clinical trials to life – discover how this powerful medium builds trust, breaks down barriers, and creates emotional connections that static content simply cannot match.
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The Transformative Power of Data-driven Creative and Media Strategies for Patient Recruitment
Real-world data and AI are revolutionizing clinical trial recruitment by creating hyper-targeted campaigns that adapt in real-time, delivering the right message to the right patient at precisely the right moment in their healthcare journey.
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5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.
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Improving Informed Consent for Clinical Trials: Enhancing Our Communication Practices to Better Engage Patients
Patient empowerment transcends clinical trial engagement by equipping individuals with knowledge and skills to actively participate in their healthcare journey alongside providers, communities, and advocacy systems that drive meaningful systemic change.
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The Role of Health Literacy in DEI and Patient Recruitment for Clinical Trials
True clinical trial diversity requires addressing more than race – discover how communication strategies that acknowledge historical injustices, respect cultural differences, and recognize socioeconomic barriers can transform recruitment across all populations.
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Navigating Accessibility: Building an ADA Compliant Website for Clinical Trials
ADA compliance in clinical trial websites isn't just legal necessity—it's ethical imperative that ensures equitable access to life-changing research opportunities regardless of physical ability while building trust through inclusive design.
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Understanding Through Empathy: The Impact of Patient Perspectives in Clinical Trial Messaging
Patient voices transform clinical trial messaging by building trust, enhancing relevance, improving retention, and creating inclusive research that truly serves those at the heart of medical advancement.
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The Strategic Significance of Clinical Study Branding: Empowering the Entire Research Community
Clinical study branding transcends aesthetics to build trust, attract participants, foster partnerships, and amplify results – transforming complex research into compelling narratives that drive healthcare innovation forward.
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Clinical Trial Care is Communication and Engagement
Marketing communications extend beyond recruitment to become essential expressions of care for clinical trial participants—building trust, empowering decisions, and creating supportive environments where 70% of volunteers recognize their crucial role in advancing medicine.
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Mitigating Risks: Essential Strategies for a Successful Global Patient Recruitment Campaign
Successful global recruitment requires proactive risk management – discover how comprehensive strategies for navigating regulatory variability, cultural differences, and logistical challenges protect your clinical trial investment.
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Smart Phones, Smarter Recruitment: The Mobile Playbook for Clinical Trial Marketing
Meeting patients where they already are – on mobile devices – transforms clinical trial recruitment by turning casual scrolling into meaningful participation with speed, intuitive design, and frictionless engagement.
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Reimagining Patient Recruitment: Applying a More Human-Centered Approach
With only 8% of eligible patients joining clinical trials, recruitment success depends on understanding the person behind the enrollment – where trust, transparency, and respect for personal health journeys connect individuals to scientific innovation.
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Breaking Down Barriers: Making Clinical Research Accessible to All
With 70% of potential participants living hours from research sites, trial recruitment must address real barriers through community partnerships and accessible design that makes participation possible regardless of location, schedule, or background.
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The Art and Science of Health Communication for Patient Recruitment
With 62% of participants struggling to understand trial information, visual storytelling and plain language transform complex protocols into clear experiences, increasing comprehension by 45% while maintaining scientific accuracy.
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Building an Ecosystem of Support for Clinical Trial Participants
Patients with support networks are 3.2 times more likely to join clinical trials, revealing why successful recruitment must engage the entire ecosystem of providers, family members, and community organizations influencing healthcare decisions.
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Understanding the Patient Journey: Key Moments for Clinical Trial Discussions
Timing matters in clinical trial discussions. Discover key moments from diagnosis through treatment transitions when patients are most receptive, and how the entire care team can support informed decisions about research participation.
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Clinical Trial Websites: 7 Must-Haves That Convert Visitors Into Patient Referrals
Transform your clinical trial website from information repository to recruitment powerhouse with seven strategic elements that capture qualified participants when 75% of prospects research online before taking action.
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Creating Patient Education Materials That Resonate: A Guide for Clinical Trial Communications
Effective clinical trial education peels like an onion, revealing layers of information as patients become ready, transforming complex protocols into accessible knowledge that empowers informed participation decisions.
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Mapping the Maze: The Complex Landscape of Rare Disease Clinical Trials
With 7,000 rare diseases affecting 400 million people worldwide, clinical trials face unique challenges despite market growth to $250 billion by 2025, as patients navigate 4.8-year diagnostic odysseys and researchers compete for limited participant pools.
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Customer Success Story: Precision Media Ignites Obesity Clinical Trial Enrollment
Data-driven recruitment accelerates obesity drug trial by two months while surpassing diversity targets, showing how precision targeting can transform clinical research in the battle against America's growing health crisis.
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Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
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Step-by-Step Guide to Creating a Patient Journey Map for Your Clinical Trial
With 80% of trials missing enrollment deadlines, patient journey mapping visualizes the complete participant experience from awareness through completion, identifying friction points that drive recruitment success and retention.
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News
Stay informed with the latest developments in clinical trial marketing, patient recruitment innovations, healthcare industry trends, and Stark / Raving Health's contributions to advancing medical research through our regularly updated news section.
