Impact at a Glance

+ Full enrollment achieved two months ahead of schedule
+ Cost-efficient recruitment exceeding industry standards
+ Diverse, qualified participant pool
+ Accelerated timeline to treatment development


The Obesity Crisis: A Race to Deliver Breakthrough Treatments

More than 100 million Americans live with obesity today – a condition that dramatically increases their risk of heart disease, stroke, diabetes, and cancer. As this health crisis continues to grow, innovative clinical trials offer hope for those struggling with weight management.

Stark / Raving Health’s mission was clear: Connect qualified participants with a clinical trial examining an investigational weekly injectable obesity drug. Through strategic digital outreach, we exceeded recruitment targets while reducing cost-per-enrollment – demonstrating how patient-centric engagement can accelerate critical medical research.

The implications extend far beyond metrics. Each enrolled participant represents an individual seeking transformative change, and our success means accelerating access to potentially life-changing treatments. This case study reveals how reimagining patient engagement can not only drive clinical research efficiency but also help address one of health care’s most pressing challenges.


GOALS
From Vision to Reality: A Strategic Roadmap for Enrollment Success

Drive Rapid Patient Enrollment
We aimed to identify and attract participants meeting the clinical study’s precise inclusions / exclusion criteria – specifically, individuals with a high BMI who were otherwise in good health. This unique combination required targeted outreach to reach the right candidates.

Build Study Awareness
Our strategy focused on educating potential participants about this potential weight loss option, emphasizing both the opportunity and the scientific rigor of the clinical trial process.

Generate Quality Patient Referrals
Beyond pure numbers, we needed to ensure referred candidates closely matched the study criteria to maintain high screening-to-enrollment ratios and accelerate the recruitment timeline.

Optimize Participant Screening
By developing highly specific targeting parameters, we worked to minimize screening burden on the site staff while maximizing the qualification rate of interested participants.


STRATEGY
Strategic Framework: Precision Targeting Meets Deep Market Intelligence

Comprehensive Audience Understanding
We developed detailed participant personas based on extensive demographic research, lifestyle patterns, and health behaviors. This multi-dimensional approach ensured our messaging resonated with diverse study participants – from busy professionals to active retiree – while maintaining strict adherence to study criteria.

Data-Driven Media Planning
Through rigorous pre-media launch analysis, we:
+ Mapped daily digital consumption patterns of our target audience
+ Identified peak engagement windows across different platforms
+ Analyzed historical performance data from similar clinical trials
+ Tracked real-time response rates to optimize placement

Cross-Channel Visibility Strategy
Our integrated approach leveraged:
+ Targeted social media presence during high-engagement periods
+ Strategic partnerships with trusted health platforms
+ Geotargeted advertising in areas with high concentrations of candidates
+ Custom content tailored to different audience segments

Continuous Optimization
We implemented a dynamic feedback loop to:
+ Monitor response quality in real-time
+ Adjust targeting parameters based on enrollment success
+ Refine messaging based on participant feedback
+ Scale successful channels while pivoting away from underperforming tactics


RESULTS
A New Standard: Campaign Performance Exceeds Benchmarks

Our precision-engineered campaign delivered exceptional results that redefined what’s possible in clinical trial recruitment:

Explosive Early Success
+ Unprecedented response rates drove 1,000 qualified referrals in just 10 days
+ Engagement soared with double-digit click-through rates across all platforms
+ Projected to complete full enrollment two months ahead of schedule

Cost-Efficient Patient Acquisition
+ Industry-leading cost-per-registration of $5 through campaign optimizations
+ Significantly outperformed sponsor benchmarks for cost-per-conversion
+ Achieved maximum impact while maintaining budget efficiency

True Representative Reach
+ Surpassed diversity targets across age, ethnicity, and gender demographics
+ Creative resonated deeply with varied audience segments
+ Built authentic connections with underrepresented communities

This breakthrough performance demonstrates how data-driven media can accelerate clinical research while ensuring broad, inclusive participation. The campaign’s success has established new industry standards for efficient, diverse patient recruitment.


CONCLUSION
Innovative Approach Delivers Speed, Quality, and Diverse Representation

Through meticulous research and authentic storytelling, we crafted messages that deeply resonated with potential participants. This precision targeting, combined with compelling creative, didn’t just meet enrollment goals – it shattered them.

The numbers tell a powerful story: recruitment targets achieved months ahead of schedule, cost-effective participant acquisition, and a diverse participant pool that truly represents the communities this treatment aims to serve. But beyond the metrics lies an even more significant achievement: accelerating the path to potentially life-changing obesity treatment.

This campaign proves that when cutting-edge strategy meets deep audience understanding, we can dramatically accelerate clinical research timelines while maintaining the highest standards of participant quality. We’ve established a new benchmark for what’s possible in clinical trial recruitment – one that combines speed, precision, and inclusive representation.