“You named your clinical trial marketing agency what?” It’s a reaction everyone in our agency has grown used to – that moment of surprise followed by curiosity when people first hear our name. Yes, we’re Stark / Raving Health, and there’s a method to our “madness.”


Breaking Free from the Expected

In healthcare marketing, particularly in clinical trial patient recruitment, there’s an unwritten rule that company names should be safe, clinical, and frankly, a bit boring. You know the type – three initials that could belong to any industry, or a mashup of “health” and “solutions” that fades into the background of a crowded marketplace. We chose a different path.


The Power of the Unexpected

“Stark raving mad” is a phrase that immediately evokes images of wild abandon and uncontrolled passion. By replacing “mad” with “health,” we created an intentional tension that captures the essence of our mission: bringing bold, passionate innovation to the traditionally conservative world of clinical research. It’s a name that makes people pause, think, and maybe even smile – exactly the reaction we aim for in our communication with potential trial participants.


Unpacking the Meaning

Let’s break the name Stark / Raving Health down for you:

Stark: In a world of grey areas and complex medical jargon, “stark” represents our commitment to clarity and truth. Clinical trial information shouldn’t require a medical degree to understand. We’re dedicated to making complex science accessible without oversimplification.

Raving: This is where we really raise eyebrows in the healthcare industry. “Raving” suggests passion, enthusiasm, and advocacy – elements often missing from clinical trial recruitment. We’re passionate about connecting patients with life-changing research opportunities, and we’re not afraid to show it.

Health: The foundation of everything we do. By placing “health” after “stark raving,” we transform a phrase associated with chaos into one focused on well-being and progress. It’s a linguistic representation of how we transform complex clinical trials into clear opportunities for better health.


Why It Matters

In clinical trial recruitment, the traditional approach often creates barriers rather than bridges. Standard medical communication can be:
+ Intimidatingly clinical
+ Emotionally distant
+ Filled with jargon
+ One-size-fits-all
+ Forgettable

Our name signals a different approach. Just as “Stark / Raving Health” challenges expectations while remaining professional, our work combines rigorous expertise with creative approaches that break through traditional barriers to patient engagement.


The Method in Our “Madness“

This unconventional name reflects our approach to clinical trial recruitment:

We Embrace Contrast Like our name, our methods combine seemingly opposing elements – scientific rigor with creative communication, technological innovation with human touch, global capabilities with local understanding.

We Start Conversations Our name makes people stop and think – exactly what we want potential clinical trial participants to do. It opens dialogues and challenges preconceptions about clinical research.

We Stand Out In an industry where differentiation often means a slightly different shade of blue in your logo, our name makes a bold statement about our commitment to doing things differently.

We Stay Memorable Clinical trials face enough challenges without adding forgettable branding to the mix. Our name sticks in people’s minds, just like our campaigns.


    Living Up to the Name

    Of course, an innovative name means nothing without the substance to back it up. That’s why every day, we:
    + Challenge conventional approaches to patient recruitment
    + Develop creative solutions to complex problems
    + Bring passion to precision medicine
    + Transform clinical communication
    + Break down barriers to study participation


    The Future of Clinical Trial Patient Recruitment

    The clinical trial landscape is evolving rapidly, with new challenges and opportunities emerging constantly. Success in this environment requires both uncompromising standards and passionate innovation – exactly what “Stark / Raving Health” represents.

    Our name is more than a clever play on words; it’s a promise to our clients and to the patients we serve. It’s a commitment to bringing fresh thinking to an industry that desperately needs it, while maintaining the highest standards of professional excellence.

    In an industry often paralyzed by convention, “Stark / Raving Health” stands as a declaration of our mission to transform clinical trial patient recruitment. It’s a name that makes you think twice – just as we want everyone to think differently about how we connect patients with life-changing research opportunities.

    So yes, we’re Stark / Raving Health. And we’re proud to be bringing a bit of controlled chaos to the world of clinical trial patient recruitment, one innovative campaign at a time. #wearestarkraving